
Press & Interviews
The Power of Two: 7 strategies for motivating your multigenerational workforce


By Arrow advisors Rosario Avila & Andrew McNeil, North Bay Business Journal Columnists
In January, 25-year-old Maxwell Frost, D-Florida, was sworn into the U.S. House of Representatives. As the youngest member of Congress his election signaled that Gen Z had joined the world workforce. With five different generations, Congress represents the ultimate example of a multigenerational workplace. It’s now increasingly common in all industries to find those encompassing four or more generational sets…and key for businesses to design employee benefits programs that cater to all generations.
North Bay Business Journal – July 2023
Employee Benefit News – June 2023

Your brand, your voice: Elevating the adviser presence in employee benefits
By Rosario Avila and Andrew McNeil
Andrew and Rosario discuss building a Benefits Insurance Brand; how they did it, how to establish and elevate your own brand, and how to stand out in a crowded marketplace.
Employee Benefit News – June 2023
The Power of Two: 5 gold standards of leadership and loyalty in a 1st-class organization


By Arrow advisors Rosario Avila & Andrew McNeil, North Bay Business Journal Columnists
Businesses can learn a lot from professional sports — which is a business after all. There are many examples of legendary team owners who have achieved remarkable success and earned unwavering loyalty from their players and staff. Eddie DeBartolo Jr. (aka “Eddie D” and “Mr. D”), former owner of the San Francisco 49ers leadership style left an indelible mark on the NFL. His approach is a blueprint for organizations to follow.
Photo credit: AP Photo/Ron Schwane
North Bay Business Journal – June 2023
Benefits Pro Magazine Interview – Diversity of Ideas: A Q&A with Rosario Avila and Andrew McNeil

By Lily Peterson
Rosario and Andrew discuss how they stand out and differentiate themselves in the Benefits industry by offering each of their unique perspectives – together – to serve clients. They also attribute a big part of their success to looking at alternative options and having fun in the process.
BenefitsPRO – June 2023
The Benefits ‘Goldilocks Zone’


By Mick Van Staveren
It seems that every day brings news of layoffs at marque companies. Even with these stories, the labor market remains tight. Savvy employers understand that a well-designed Employee Benefits Package is a key component in recruiting a talented workforce. It’s no longer about “perks” or “fringe benefits.” Benefits comprise an increasing share of employee compensation. According to a recent Bureau of Labor statistics report, benefits account for approximately 30% of total rewards. It’s a huge investment.
NorthBay biz – May 2023
The Power of Two: The pitfalls of fully insured employee medical plans


By Arrow advisors Rosario Avila & Andrew McNeil, North Bay Business Journal Columnists
There’s no escaping it, in today’s market, workers expect employers to offer a strong health insurance program. It creates stability for individuals and families by covering at least a portion of medical care costs and provides financial protection in the event of unexpected illnesses or injuries.
Photo credit: Monster Ztudio / Shutterstock
North Bay Business Journal – May 2023
6 steps toward resolving the employee-benefits tug of war


By Rosario Avila & Andrew McNeil
When meeting with HR leaders to discuss employee benefits programs, one of the first questions we ask is, “Aside from you, is there anyone else involved making decisions about your program?” It’s an important question because there is usually someone else involved — and they frequently have quite a different agenda.
Photo credit: EamesBot / Shutterstock
North Bay Business Journal – April 2023
Employers’ work not done by just lining up employee benefits


By Arrow advisors Rosario Avila & Andrew McNeil, North Bay Business Journal Columnists
For most workers, benefits are an expected part of their total compensation package and are a key factor in attracting and retaining talent. Benefits provide financial and personal value to employees and are a key factor in attracting and retaining talent. But should an employer stop there with their benefits program? Once a program is in place, is it set it and forget it?
The short answer is, no!
North Bay Business Journal – March 2023
The Superpower of Surveys


By Mariah Shields
Fielding useful employee feedback can help you stay connected to your team. Throughout my career, employers have consistently voiced a similar concern—the struggle to recruit and retain employees. Today, this issue is more prevalent than ever. How do you compete with other employers to attract and retain a skilled workforce in a tight labor market?
NorthBayBiz Magazine – March 2023
Preparing for Hospitalization: What to Expect


by Matthew Sohn
It’s difficult to predict when and even how a person might end up in the hospital. However, you can take steps to plan so that your health insurance policy takes care of the bills, and your focus can be on recovery.
NorthBayBiz Magazine – February 2023