As part of the Arrow Wellness Initiative to donate and distribute $100,000 in AED (Automated External Defibrillator) machines to their local business community, Riverfront Fitness is the first of many recipients vying to receive an AED device from Arrow Benefits Group. AED machines are an integral part of treating those suffering from sudden cardiac arrest in the few vital minutes before emergency medical crews arrive, dramatically increasing the survival rates of the victims of sudden cardiac arrest. Without these machines on hand, the survival rate is under 10%; immediate response with the use of CPR and AED increases sudden cardiac arrest survival rates by as much as 70%. “Having the AED gives both our clients and ourselves the reassurance and comfort of knowing that if a heart attack occurs while using the facility we have the proper equipment available to use until the Fire Department arrives. It brings us a sense of security and assurance that we are providing a lifesaving machine at our fitness facility. It means the value of a life,” says Amy Pontius, Manager at Riverfront Fitness. The AED device donations build on Arrow’s popular Wellness Initiative which provides free CPR and First Aid classes to clients and the community. If you would like to learn more and participate with your company in the procurement of one of the AED machines please contact Andrew McNeil at 707–992-3789 or [email protected]